
Prof. Vikas Kumar, is an Assistant Professor of Marketing Management at Indian Institute of Management, Sirmaur. Prof. Vikas is holding the position of Chairman- Student affairs at IIM Sirmaur. Prior to joining IIM Sirmaur, he was associated with Department of Management Studies, NIT-Hamirpur (H.P.) as Lecturer for about 8.5 months. He has worked as an Assistant Manager in the department of Container services & Marketing in Liner & Passenger division of Shipping Corporation of India Ltd. Later on, he joined IIT Roorkee, as a research scholar in the area of marketing. More specifically, he worked in the area of destination branding. His work relates to the examination of the role of destination personality and self-congruity in creating destination brands. He contributed largely to the institute’s activities by assisting in national and international level conferences and various workshops on data analysis and research publications. He has published a good number of research papers in various international journals of repute such as Journal of Hospitality & Tourism Research (Sage), Anatolia (Taylor & Francis), and Tourism Management Perspectives (Elsevier) etc. He participated in numerous international level conferences across the nation. He is also a regular reviewer of top quality journals like Tourism Management, Tourism Management Perspectives, Anatolia and Tourism & Hospitality Research, Journal of Travel & Tourism Marketing etc.
Assistant Manager, SCI Ltd [15 months]
Lecturer (Marketing), NIT Hamirpur [8.5 months]
Assistant professor (Marketing), IIM Sirmaur [July’16 to present]
Tourism marketing, consumer behavior and brand management
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