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Digital & Social Media Marketing Workshop
The students of IIM Sirmaur delved deeper into the world of digital and social media marketing in a workshop conducted by Ms. Ami Shah. Ms. Shah is Co-founder at Intelli Assist; member of the CBFC Advisory Panel; and visiting faculty at IIM Bangalore, IIM Calcutta, IIM Lucknow, and IIM Ranchi. Apart from this, she has also multiple publications to her name with her highly intriguing cases being published by some of the most revered publishers around the world like Harvard Business Publishing and Ivey Publishing. She introduced the students to the latest trends in the domain of digital marketing and handheld them through the nuances of SEO, Search Engine Marketing (SEM), Online Reputation Management (ORM), social media co-branding, etc. She spoke at length on the different metrics that measure the degree to which social media popularity translates into actual business for organizations. Having worked with Thomson Reuters, NCR, and Teradata, Ms. Shah shared her experience of working alongside some of the biggest and most reputed names from Bollywood and the corporate. We thank her for such a riveting and informative session and look forward to having her again on campus! #DigitalMarketing #SocialMediaMarketing #GuestSpeak