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Guest Lecture

Guest Lecture

On 14th December 2017, students of IIM Sirmaur attended a guest lecture delivered by Dr. Kushal Sanghvi, Vice Chairman-India(I-COM Global). The main theme of the lecture was the criticality of digital transformation for businesses or marketing. Dr. Sanghvi started with an activity to show how dependent we have become on technology and how it is using up our time for socializing. He emphasized on the importance of being beyond technology so that we do not lose our ability to emote. Further, he explained to the students how companies use the Klout platform to calculate the aggregate social score in order to determine whether or not to recruit an individual. He explained to the students how the social media engagement of an individual can reflect the person’s character. He ended the lecture with another activity, through which he beautifully brought out how the individual’s preferences can be inferred from one’s digital footprint. Dr. Sanghvi with his in-depth knowledge and light humour kept the entire lecture interesting until the end. IIM Sirmaur would like to thank Dr. Kushal Sanghvi for addressing the students and sharing such much-needed insights.