Faculty Profile


Tourism Management

Assistant Professor

 Phone: 7023418111

 Email: sana[at]iimsirmaur[dot]ac[dot]in

Dr. Sana Maidullah is a Ph.D. in Humanities & Social Sciences from the Indian Institute of Technology Jodhpur, Rajasthan, India. She has served as an Assistant Professor at Lovely Professional University, Jalandhar, India. Her areas of interest are Tourism Marketing, Smart Tourism Technology, Tourism Operation Management, Travel and Tourism Laws, and Regulation, Tourism Entrepreneurship, and Marketing Research. She has presented various research papers at international conferences and published several research articles and book chapters in Scopus-listed national and international journals. She has participated in the MHRD-UGC e-pathshala Project for the subject PG English as Content Writer for one module titled ‘Consumer Cultures’ for Paper XVI [Cultural Studies] and finalized it for INFLIBNET. 


  • Maidullah, S., & Sharma, A. (2019). Decision making in the era of infobesity: A study on interaction of gender and psychological tendencies. Humanities & Social Sciences Reviews7(5), 571-586.
  • Maidullah, S., & Sharma, A. (2019). Gender difference in information processing limit during online decision making. Journal of Management Research and Analysis6(1), 1-10.

Book chapter

  • Maidullah, S., Hossain, M. R., Akhter, F., & Hassan, A. (2022). Transmogrifying Tourism Events in Industry 4.0: An Analysis from Industry and Tourist Perspectives. In Technology Application in Tourism Fairs, Festivals and Events in Asia (pp. 3-23). Springer, Singapore.
  • Mahajan, A., Maidullah, S., & Hossain, M. R. (2022). Experience Toward Smart Tour Guide Apps in Travelling: An Analysis of Users' Reviews on Audio Odigos and Trip My Way. In Planning and Managing the Experience Economy in Tourism (pp. 255-273). IGI Global.
  • Sharma, A., & Maidullah, S. (2017). Generation-Silver, X, Y and Z Internet Users and Consumers of India. Strengthing Strategies, Shaping Policies and Empowering Personnel: Key to organizational competitiveness.

MHRD-UGC e-Pathshala Project

MHRD-UGC e-Pathshala Project for subject PG English as Content Writer for one module titled ‘Consumer Cultures' for Paper XVI [Cultural Studies] and finalized it for INFLIBNET under the supervision of Prof. Pramod Nayar of the University of Hyderabad, and Prof. Tutun Mukherjee, University of Hyderabad.