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UDGAM3.0

UDGAM3.0

Annual Business Conclave inaugurated at IIM Sirmaur

The third edition of the Annual Business Conclave of Indian Institute of Management Sirmaur inaugurated on 19 Nov 2021. This conclave is named as “Udgam” and is organized by “Markaizen - The Marketing club” and “SCOPE - The Operations club” of IIM Sirmaur. The two-day conclave is a forum where academia meets the industry and the corporate veterans accumulate their experience, expertise, and energy to bring forth solutions to modern-day business problems. This year’s theme of the conclave is “Envisioning the PhyGital Future”.

The event was inaugurated with lamp lighting by the Chief Guest of the conclave Professor (Dr) Neelu Rohmetra Director IIM Sirmaur. This was followed by the address by the chief guest Prof Rohmetra. She formerly welcomed the industry veterans in to the event. She congratulated the organizing committee for planning and organizing this conclave in a hybrid mode. The day one of the conclave is planned online as well as offline while the day two of the conclave will be held in online mode. In her address, she reflected upon the journey of how Udgam became an integral part of the institution from its inception. She shared her perspectives on the theme of the event “Envisioning the PhyGital Future”. She advised students to be more responsible for their values while finding solutions to the complex problems in any organization. She emphasized upon the quality of contributions that a budding manager should aim while making larger difference in the society. Towards the end of her address, she expressed her gratitude to the guests for taking out time from their busy schedules and making into this event which actually will help the student community of the institute.

Later, In the first panel, Ms. Namita Tiwari (Senior Manager Digital & Content Marketing, Tata Communications), Mr. Ritesh Ghosal(Chief Growth Officer Aasnaa, Chief Growth Officer GRPS Labs And Growth Advisor Cutting Chai Technologies), Mr. Soumitra Dhankar(Solution Consulting Manager, Adobe India), Mr. Manan Shah(Director Marketing India, Truecaller) and Mr. Rohit Lamba(VP - Sales and Marketing & Head Branding,Jindal Steel & Power Limited) discussed on the topic “ The Phygital way to serve customers – leveraging space, time and technology”. 

In the second panel, Mr. Amod Vijayvargiya(Vice President & Global Operations Leader, Genpact), Mr. Ashok Sinha(Supply Chain Director, Cummins Inc - India Engine Business), Ms. Radhika Kalia(Managing Director, Reverse Logistics Group), Mr. Munishwar Srivastava(Associate Vice President, Wow! Momo Foods Pvt Ltd.), Mr. Ramkesh Jangra(Head of Supply chain - SCC, Ericsson), discussed on the topic “Operating PhyGitally – new, norm or necessity?”. 

The event was a breath of fresh air for the students of IIM Sirmaur being the first offline event organized after the pandemic. Throughout the conclave, the panelists discussed various topics ranging from digitization, technological advancement, the potential of PhyGital world and the future of the current corporate world. All the speakers offered very unique and intuitive perspectives on the Marketing and Operations Industry and how they are transforming phygitally. The first day of the conclave was interactive and engaging where the speakers participated in open discussions with all the students and gave their insights.