Faculty Achievements

11 May-2026	Help or Hurt? When Platform Filters Contradict Product Attributes in Online Retail
01 Aug-2025	Article in Education Times authored by Prof Karthikeyan Balakumar and Prof Aishwarya Harichandan titled "B-schools must align with the industry shift or risk leaving graduates stranded
24 Jan-2025	Publication of Patent by Dr. Kiran Kumar Paidipati
19 Jan-2025	Dr. Devika Vashisht awarded Best Paper Award in the Marketing Communication and Advertising track at MICA ICMC 2025 conference
10 Jan-2025	Publication of Patent by Dr. Kiran Kumar Paidipati