Dr. Karthikeyan Balakumar

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Dr. Karthikeyan Balakumar

Assistant Professor

Marketing Management



Academic Qualification: PGDM (IIM Tiruchirappalli), Ph.D. (IIM Calcutta)

Dr. Karthikeyan Balakumar is a Ph.D. in Marketing from IIM Calcutta. He has a PGDM from IIM Trichy and has also secured the Gold Medal for Academic proficiency in Marketing from there. His research interests are:

  • Retailing
  • Channel Management
  • Sales and Distribution
  • Digital Marketing

He has also worked in channel sales for the TTK Prestige and had set up a tertiary eye care hospital in Dar es Salaam, Tanzania.

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