Dr. Vikrant Kaushal

Assistant Professor, Tourism Management

Dr. Vikrant Kaushal
Dr. Vikrant Kaushal
Assistant Professor
Tourism Management

MBA T&HM, Ph.D. (Central University of Himachal Pradesh)



Dr. Vikrant Kaushal is an experienced educator dedicated to teaching and research in the field of Tourism and Hospitality Management. With a Ph.D. from Central University of Himachal Pradesh and over 8 years of experience in academia and industry, Dr. Kaushal contributes to teaching and research endeavours. He has published articles in various peer-reviewed international journals, and his teaching interests encompass the Business aspects of Tourism, Tourism Resources and Products, Destination Planning and Management, Hospitality Management, and Event and Sport Management.

Teaching and Research Interest

  • Business of Tourism, Hospitality Management, Events & Sports Management, Tourism Resources & Product

Research and Consultancy Projects

Awards And Honours



  • Kaushal, V., & Srivastava, S. (2021). Hospitality and tourism industry amid COVID-19 pandemic: Perspectives on challenges and learnings from India. International Journal of Hospitality Management, 92, 102707. [ABDC A*]
  • Soni, T. K., Singh, A., & Kaushal, V. (2023). Capital investments and firm characteristics: The moderating role of economic policy uncertainty in the hospitality sector. International Journal of Hospitality Management, 114, 103562. [ABDC A*]
  • Jaiswal, D., Kaushal, V., Mohan, A., & Thaichon, P. (2022). Mobile wallets adoption: Pre-and post-adoption dynamics of mobile wallets usage. Marketing Intelligence & Planning, 40(5), 573-588. [ABDC A]
  • Kumar, V., Kaushal, V., & Kaushik, A. K. (2023). Building relationship orientation among travelers through destination brand authenticity. Journal of Vacation Marketing, 29(3), 331-347. [ABDC A]
  • Kumar, V., & Kaushal, V. (2021). Perceived brand authenticity and social exclusion as drivers of psychological brand ownership. Journal of Retailing and Consumer Services, 61, 102579. [ABDC A]
  • Kumar, V., Kaushal, V., & Shashi. (2023). Role of customer perceived brand ethicality in inducing engagement in online brand communities. Journal of Retailing and Consumer Services, 71, 103184. [ABDC A]
  • Kumar, V., & Kaushal, V. (2023). Brand ethicality as a driver of psychological, affective and behavioral response to a brand. Marketing Intelligence & Planning, 41(8), 1178-1196. [ABDC A]
  • Jaiswal, D., Kaushal, V., Deshmukh, A. K., Kant, R., & Kautish, P. (2022). What drives electric vehicles in an emerging market?. Marketing Intelligence & Planning, 40(6), 738-754. [ABDC A]
  • Jaiswal, D., Kaushal, V., Kant, R., & Singh, P. K. (2021). Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation. Technological Forecasting and Social Change, 173, 121089. [ABDC A]
  • Kaushal, V., Sharma, S., & Reddy, G. M. (2019). A structural analysis of destination brand equity in mountainous tourism destination in northern India. Tourism and Hospitality Research, 19(4), 452-464. [ABDC B]
  • Kaushal, V., Jaiswal, D., Kant, R., & Ali, N. (2021). Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market. International Journal of Emerging Markets. [ABDC B]
  • Jaiswal, D., Kaushal, V., Singh, P. K., & Biswas, A. (2020). Green market segmentation and consumer profiling: A cluster approach to an emerging consumer market. Benchmarking: An International Journal, 28(3), 792-812. [ABDC B]
  • Kaushal, V., & Ali, N. (2020). University reputation, brand attachment and brand personality as antecedents of student loyalty: A study in higher education context. Corporate Reputation Review, 23(4), 254-266. [ABDC C]
  • Gavinolla, M. R., Roy, H., & Kaushal, V. (2022). A retrospective overview of the Journal of Foodservice Business Research using bibliometric analysis. Journal of Foodservice Business Research, 1-21. [ABDC C]
  • Srivastava, S., Pareek, T., Sharma, S., Chittiprolu, V., & Kaushal, V. (2023). Determinants of restaurant experience during the on-going pandemic scenario in India. Journal of Foodservice Business Research, 26(2), 208-224. [ABDC C]
  • Gavinolla, M. R., Kaushal, V., Livina, A., Swain, S. K., & Kumar, H. (2021). Sustainable consumption and production of wildlife tourism in Indian tiger reserves: A critical analysis. Worldwide Hospitality and Tourism Themes, 13(1), 95-108. [ABDC C]

Peer Reviewed Journal Papers


  • Paper presentation - Marketing Conference held at IIM Calcutta, (Dec, 2014). Paper presentation - 4th Biennial International Conference on Entrepreneurship, Tourism, Environment & Energy, Maharshi Dayanand Saraswati University, Ajmer (Oct 2014).
  • Paper presentation - ITHC 7th International Tourism Conference, Manali (Feb 2015). Paper presentation - in HOSTOCON 2016, 2015, 2014, Punjab University. Paper presentation - International Conference on Tourism and Hospitality Industry: Modern State, problems and Perspectives, held at Graphic Era university, Dehradun (May, 2013).

Books and Book Chapters

Case Studies